A ‘Scentsational’ Way Of Unlocking Brand Success

Publication: The Brand berries – To read the full article By David King, Managing Director of VERTECO click here

In the ever-evolving world of marketing, brands must seek innovative and exciting new ways to connect with consumers. Many big names are struggling in 2024 with rising costs and fierce price competition so marketers need cost-effective yet meaningful marketing solutions to distinguish themselves from the competition. Multisensory marketing, designed to engage the five senses and unlock deep connections and meaningful bonds with consumers, has been used for decades as the cornerstone of marketing strategies. However, science shows that our sense of smell makes the strongest of these connections and scent marketing is fast becoming a powerful tool that is rapidly gaining recognition.