VERTECO and Al Masaood Equipment Rental Partner to Boost Sustainability at Emirates’ Major Events

09 November 2023
Dubai, U.A.E; 8 November 2023: VERTECO, the region’s leading provider of award-winning Smart washroom solutions, water saving products, and data-driven cleaning technology, has announced a strategic partnership with Al Masaood Equipment Rental, the rental arm of Al Masaood – Group Industrial, to bring sustainable washroom solutions to two of the Emirates’ most iconic events.

The partnership will see the introduction of VERTECO’s water saving solutions, including the Waterless Urinal, at the Emirates Dubai Rugby 7’s and other events in Abu Dhabi. The urinals, which completely eliminate the need for water in flushing, increase hygiene levels, reduce odours, and save an estimated 157,000 litres of water a year per urinal, will contribute to significant water conservation at two of the region’s most prominent events.

Choosing VERTECO as the preferred supplier of eco-friendly washroom solutions, Al Masaood Equipment Rental, a prominent player in the construction industry, aims to significantly improve the environmental impact of such large-scale events. The collaboration comes off the back of previous product trials conducted by Al Masaood Equipment Rental, during which they found VERTECO’s innovative products delivered outstanding results in water conservation.

Norma Shaheen, Divisional Manager of Al Masaood Equipment Rental, said: “Our collaboration with VERTECO marks a significant step forward in our commitment to environmental sustainability. As a responsible corporate entity, we at Al Masaood Equipment Rental strive to conduct our business operations in a manner that minimises environmental impacts. Water scarcity is a critical conservation challenge in the region, and the implementation of such effective water saving solutions reflects our contribution to the UAE’s Sustainability Agenda.”

David King, Managing Director of VERTECO, said, “Our partnership with Al Masaood Equipment Rental demonstrates a powerful commitment to sustainability and environmental responsibility, and we hope to set an example for others in the event and construction industry to follow. Due to the sheer size and scale of these events, we are confident that the integration of our water saving solutions will have an immediate impact on our natural resources. We are excited by the potential the partnership has to drive positive change in the industry, and together, we hope to shape the future for more environmentally responsible events in the UAE.”

The organisers of the Emirates Dubai Rugby 7’s and Mother of the Nation festival are committed to adopting products and best practices which will reduce their environmental burden. The introduction of such water conscious solutions will not only save water and help organisers achieve their sustainability targets, but the products will also directly enhance operational efficiencies by reducing the number of water refills and waste removal tankers required.

Looking ahead, VERTECO and Al Masaood Equipment Rental plan to extend the partnership to support more large-scale events, as well as integrating the water saving products into construction sites where long-term rentals are in effect, ultimately helping clients reduce costs and enhance their sustainability efforts.

For more information about VERTECO and their Smart washroom solutions, please visit their website at

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